What social media channels are right for your business? Facebook, Instagram, LinkedIn, Twitter, Pinterest or another? We’d love to help you answer that question!
In today’s marketing mix, social media is necessary to stay relevant. But that doesn’t mean every social media platform is right for every business. We work and live in Montana, so we know that some social media platforms aren’t right for a local business trying to reach a local audience. We’ve also seen the power of using social media to engage with a regional and national audience. So we won’t recommend spinning up social profiles just to have them – rather, it should be strategic and make sense for your brand.
Social media can help bring your brand’s personality to life! It’s a great way to strike up a conversation with your customers, let them know what’s happening in your world and make sure you stay on their radar. You should be intentional about the type of content you share and establish a regular rhythm for your posts. But don’t worry, that doesn’t mean you have to spend hours and hours each week on social media. Most platforms have built in scheduling tools so you can easily plan ahead of time and slate your content. Plus, these are all areas where Purple Hawk Marketing can help!
Social Media Advertising
Is social media advertising right for your business? How do you spend your marketing dollars today? Research notes that a consumer needs 5 to 10 touch points before they are ready to make a decision. Social media is a great way to cost effectively achieve impressions and maintain top of mind awareness with your audience.
How? It’s highly targetable with measurable actions.
What does that mean? First, targeting allows us to use specific geographic information (like state, zip code, etc.) and demographic information (such as interests, profession, etc.) to serve your ads to a qualified audience. Second, we can measure the impressions and engagement with your ad and make real-time adjustments to optimize the ad’s performance. We can also utilize A/B testing to assess different performance factors (such as imagery, content, call-to-action, etc.) and what resonates with your demographic.
Yea, but it costs a lot of money, right?! No! Social media advertising is actually considerably less than traditional mediums such as TV, billboard, print and radio – and you can maximize your ROI by targeting your impressions. Your monthly budget could be $50 or $500 or more – we can work with what you have available and devise a plan to deliver the most actionable results.